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Research papers

Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers...

In the course of the last ten years, the opinion and market research activities have been increasingly threatened by data protection laws which did not take properly into account the role and the specificities of our profession. Regulations have been...

Catalogue: Seminar 1986: Opinion Polls
Author: Jean Quatresooz
June 15, 1986
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Citation

Quatresooz, J. (1986a, June 15). Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers.... ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attitudes-of-the-public-towards-the-opinion-and-marketing-research-profession-its-usefulness-its-dangers-